Monday, 11 June 2012


 If you are looking for the right business opportunity to hit the market,  I want to share with you information that may help.

The following ways of discovering a business opportunity are used by many entrepreneurs:

Filling the gap:
You may study the existing businesses, what they offer against what the market wants. Learn their weaknesses or what is missing from the side of customers then you can come up with a solution for that gap you see. This can be a very good business opportunity. A business opportunity of this type may require high investment or small investment; all depend on the type of gap you discover.  This is a better way of doing business which already exists in a particular area, instead of just doing the same business in the same way as what the existing business people are doing.

Copy and Paste:
You may have seen a product being offered at one place and wish to offer it to another place where it is not currently offered.  You should however understand your market if it really has demand for the particular product. Don’t just copy and paste.

Franchises:
The already established and well performing businesses may be a good opportunity for you if they offer franchising opportunities. Examples of companies that offer franchise include KFC-a fast food chain business.

Invent the wheel:
Careful study of the community’s challenges, personal challenges, past innovations and mistakes are some of the ways to help you come up with a new product that has never existed.

Listening:
Listening to your current customers and employees may result into insight on how you can improve your business, hence creating for yourself a better business opportunity. 

You can learn from the above outlined points, there a different ways you can use to come up with right business opportunity for you. 

Once you discover a business opportunity, don't just run to start a business. There are other factors to consider. To find more about how to run a successful business, Read our post : 9 TOOLS FOR CREATING A SUCCESSFUL BUSINESS  and this TOOLS FOR BUSINESS SUCCESS

All the Best !