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02:20
Mindset
Some of notable impacts are poor productivity, poor academic results, deaths, break ups in relationship and spread of feeling of fear and hate.
However as we noted in our post WILL YOU REGRET THIS ?, every time, every where we have CHOICE, we can choose to use Facebook to bring positive results in our lives, or allow ourselves to be negatively affected by it.
In this post therefore, I am going to show some positive uses of Facebook. NOTE that I am not talking about traditional uses of Facebook such as chatting and reading funny stuff.
Businesses use to generate Customer Profiles:
When you set your profile and wall for public view, some businesses which supply their products to you may use Facebook to learn more about you, such as your hobbies, type of friends, your wishes and other information that appear important to them.
Such information then is used to create customer profile to help such companies with their marketing planning and strategies.
Groups are used to make money:
Yes, some people started groups that generated a lot of members who are active. Since these groups have a large number of active members, businesses which find the members their target customers may consult administrators of such group in order to place adverts. However, the disadvantage of this way is that some members may opt to leave the group if they feel the administrators are using them.
Some Facebook groups express business intention to its members. A good example is the group created and administered by Young Tanzania entrepreneur Richie Mushi.
The group is called NIPENI DILI MASELA - a Swahili meaning for GUYS, GIVE ME A DEAL this group allows its users to advertise their products or those who are in need of certain product can ask for help to find suitable suppliers.
Companies and Celebrities use to boost adverts:
You may leave a group, but if you are a fan of a celebrity or a company you have opted to receive notifications (posts) from them.
The post they make could be a normal wall status to make to entertain or inform you or an advert for a product.
Xfinity.comcast.net reports the following about Christiano Ronaldo:
The Real Madrid star is using social media to expand his brand. Ronaldo has racked up 26 million Facebook fans, twice as many as any other athlete. He also has three million Twitter followers.People Make Money by researching Facebook:
There are a number of researchers who have done a studies related to Facebook. Some studies are for commercial purpose while others are for academic purposes.
You want examples of Studies on Facebook, here they are;
- Engaging Customers on Facebook: Challenges for e-retailers by Lissa Harris and Charles Denis
- A description of Facebook use and Academic Performance Among Undergraduates and Graduate Students by Aryn and Adam
People use Facebook to stay Up to date
Facebook proved to many as a source of news to keep them up to date on what is trending locally and internationally. If you are not getting up to date news from media just search for Facebook page of news media you want, then LIKE that page. You get update information not only from media but what is happening to your friends, colleagues and relatives like this man is now married, that friend has now moved from one city to another, Miss X has graduated ! etc
Software developers create new applications
Some software developers are busy to come up with new computer applications which can be used in conjunction with Facebook. However you must be aware some of such applications are annoying. The good thing is that they need your permission to start working with your account. Remember to maintain privacy and don't allow malicious applications to your account.
A good example of applications comes from SortPrice, a company that develops applications for e-Shopping. Check the Tennis Express which uses application from SortPrice.
Employers get to understand behavior of their current and prospective employees
Some employers may visit individual pages of their current employees to learn more about them, like hobbies, what they are up to , personal and family events etc. Why would they do that ? Possible reasons could be to learn factors that can motivate employees to work hard, or factors which have bad influence on productivity of the employees.
For prospective employees, possible reasons would be to learn more about the new applicants at least the social life.
Lawyers use Facebook in courts
There are reports where lawyers used Facebook wall status as evidence to facilitate cases in courts of law. A good example is given by Investopedia.com in the following words:
Staten Island woman recently discovered, the legal profession is snooping too. Dorothy McGurk claimed that she couldn't work, rarely left home and didn't socialize because of injuries from a 1996 car accident. The dancer, on disability, had been seeking lifetime alimony of $850 a month from her husband due to this accident. Unfortunately, Facebook revealed that all was not as it seemed, and showed that she was in fact working as a belly dancer. When the Facebook evidence came to light as evidence in court, the alimony was lost
Connecting the like minded people
Some people use Facebook to connect with like minded people. How is this possible ? When you carefully read comments, wall status, profile information and pictures of a person you can learn whether that particular person is of your type.
