BEST MARKETING COMMUNICATION TECHNIQUES FOR EVERY ORGANIZATION

Customers are said to be the heart of the business, because without them the business will not survive. The hardest task business owners/managers have is to communicate their products and their organizations to people/other organizations who may turn to be their customers. In this post I am considering potential customers as people because even other organizations become customers after buying decisions have been made by managers of the organizations who are people.

It is my understanding that there are many ways organizations can do to communicate their products but in this post, I have selected the best FOUR marketing communication techniques that can have high impact on the success  of communication strategy of an organization.

Everywhere: 

This technique requires you to remember that your customers are people and people are everywhere, so don’t stop to market your product or your organization. 

Yes you may have your specific/target customers but still you need to analyze all situations and all locations that your target market might be. 

You may communicate your product and your organization by the cloth you wear, the car you drive, the pen you use, the decorations you put in your house, the pictures and status you put on your social network account, your email signature, your calendar, wall paper on your phone or computer/laptop.

The opposite side: 

I refer this to the act whereby if you do e business then go for an offline campaign. Most online organizations such as bloggers and online shops may rip benefits of going offline for example by printing adverts and distributing them at areas where their target markets are available. I used this technique for my blog Johnie Blog and saw positive results.

If your organization’s main activities are offline like a hotel or a restaurant, you can go online by using different channels such as having your own website, blog, email, or using social networks such as twitter and facebook.

Whom you know:   

You have employees, friends, relatives, family members, colleagues and other people you network , make sure they know your product because you never know who may really be your potential customer or may refer a customer to your business. 

You can do this in a friendly conversation and it gets easy to talk to the person you know. One day I met a friend in town and I asked him to escort me to a nearby stationery shop to buy notebooks and rim papers, as I mentioned I wanted stationery and rim papers quickly mentioned to me that he has wholesale stationery shop in town and I could go and get the items I needed there.

 I had known this friend of mine for more than 5 years and all this time he had been operating that stationery shop.  I had only known before, I would be buying there because stationery have been my monthly items in my budget. 

Most people ignore the importance of marketing their products to the people they know hence they lose their chances of getting more customers that they badly need. Your current customers can also help to pass message about your product and your organization.

Let me use this opportunity to tell you, as my reader to this post, I consider you the person we know each other, so I need you to remember to visit this blog. 

I need you also to refer other people to this blog. The aim of this blog is enlighten our minds, freeing of minds, and share knowledge on how to add value to whatever we do so that we can achieve personal freedom.

Who you are:   

In this technique you look at yourself as an image of your organization and your product. Since your customers are people you should do your best to behave well with people. Just remember your organization has many stakeholders who may have different impacts on your business, most of these stakeholders may also be your customers. 

Take example of Mr. H, a teacher in a private school. The way the organization appears to the teacher because of how management treats him has an impact on Mr. H’s decision to send his kids to the same school.

This technique of who you are goes far to requiring us to consider your involvement on social networks. Your profile information, status and comments have great impact on the image we create to our potential customers. Awkward status and irresponsible comments do not may send bad signal to your potential customers while  well written profile information, well thought  and polite status and comments may be useful guide to your potential about the type of person they are going to deal with if they decide to do business with you.